1.內(nèi)容提要
本教材首先介紹了跨文化交際研究涉及的“文化”“交際”“跨文化交際”等核心概念、特點(diǎn)及其關(guān)系，隨后從中西方文化產(chǎn)生差異的哲學(xué)根源對(duì)中西方價(jià)值觀進(jìn)行對(duì)比，使學(xué)生從根本上了解中西文化差異的根源，幫助其建立民族文化自信以及消除文化自我中心主義。在此基礎(chǔ)之上編者通過案例列舉了文化差異在言語和非言語交際方面的種種表現(xiàn)，討論英漢語言背后的文化原因，并從中西文化對(duì)比的角度概述不同文化中的社會(huì)習(xí)俗以及在跨文化交際中我們需要掌握的禮儀。在最后的補(bǔ)充閱讀部分，列舉了部分“一帶一路”沿線國家的風(fēng)俗和禮儀，以幫助學(xué)生了解多樣化的文化風(fēng)俗和禮儀，拓展學(xué)生的跨文化視野，亦可作為學(xué)生日后進(jìn)行外事交流時(shí)的重要參考。 2.目錄
CONTENTS
Chapter 1An Introduction1
1.1Culture 1
1.2Communication 4
1.3Intercultural Communication 8
1.4Global View on Intercultural Communication11
Chapter 2Philosophy and Values in Different Cultures17
2.1Introduction17
2.2Chinese and Western Philosophy18
2.3Central Ethical Values in Two Cultures21
Chapter 3Daily Verbal Communication32
3.1Introduction32
3.2Form of Address32
3.3Initiating Conversation and Conversation Topics38
3.4Greeting, Invitation and Parting41
3.5Gratitude and Apology46
3.6Compliments and Responses49
3.7Visiting and Dining52
Chapter 4Verbal Communication59
4.1CultureLoaded Words59
4.2Proverbs64
4.3Taboos70
Chapter 5Nonverbal Communication78
5.1Introduction78
5.2Time Language82
5.3Spacial Language84
5.4Body Language87
5.5Paralanguage93
Chapter 6Social Customs and Etiquette98
6.1Introduction98
6.2Traditional Chinese and Western Festivals99
6.3Customs and Ceremonies of Babys Birth107
6.4Different Birthday Celebrations109
6.5Different Grownup Ceremony for Children 112
6.6Different Rituals of Marriage114
Chapter 7Intercultural Business Etiquette125
7.1Introduction125
7.2General Intercultural Business Etiquette126
7.3Some Golden Rules of Intercultural Business Etiquette138
Chapter 8Customs and Etiquette of Some Countries145
8.1Oriental Culture145
8.2Occidental Culture150
8.3MiddleEastern Culture157
8.4Main African Cultures163Supplementary ReadingSocial Customs and
Etiquette of Some OBOR Countries170References184
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